Does Professional Photography Make a Difference?

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One topic that’s been highly debated among sellers and home professionals alike is professional photography and whether or not it makes a difference when selling a home. 

So, what’s the answer?

To find out, we looked at a recent study done by real estate photography company, IMOTO. They evaluated 700 homes for sale in this study. Half of those homes (350) used their professional photography services, the other half did not. All of the homes were in the same zip code, and were also similar in size and condition.

The results they found were not surprising, to us at least. They found that the homes using their services sold 50% faster and 39% closer to their asking price than the homes that did not. This is a pretty major difference.

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It all depends on who you hire
and how you use your photos.

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Additionally, the statistics department at Latter & Blum, a New Orleans real estate company, evaluated those same houses and found that the houses that utilized the professional photography services saw 118% more traffic online than those that didn’t.

Of course, it all depends on who you hire and how you use your photos to really maximize their effectiveness. Our team has a professional photographer on staff to help your home get the most exposure possible. We’ve seen similar results to this study in our homes.

So, does it make a difference? Absolutely. If you have any questions, feel free to give us a call or send us an email. We look forward to hearing from you!